What is sizzle and what is a lie.
Sizzle is The act, by means of using descriptive words, of making something seem greater than what it might be.
Sizzle is selling, simply means you are doing your job to convey your product in a way that makes it so good they can’t turn it down. To become Picasso with words instead of paint.
Nothing is wrong in this juncture of selling, but remember don’t assume the client doesn’t know what your doing. In fact, the clients know the vast majority of time what your doing; they, however wish not to know all the negatives before purchasing, they wish you to convey how you feel about it and judge if its right or wrong for them by your emotional beliefs in the product; so in other words its time to become an actor.
We are not here to deceive clients, we are here to get them something for the betterment of their families and there future generations. The cost to travel without you would be far greater than with you. So, in other words, better with your product then without. No matter what you sale remember they are better with it then without.